You might recognize this guy from the cover of Plush-o-Rama book. If you didn't know much about him yet here's a little more for you.
"Don’t mess with the rooster. That’s right, what Plucky lacks for in size he make up with attitude. Some call it confidence, and some call it a Napoleon complex. We call it PLUCKY POWER"
Buy him here along with some of his friends like Rocky Raccoon or this really angry looking bunny.