Monday, March 03, 2008

Uniqlo Paper 3

Hi - Elena here. I haven't been to New York since Uniqlo opened a Soho store and am really curious to see it. I was looking at their website the other day and was really impressed by their bi-annual, in-house magazine.

The latest issue, Paper No. 3 debuted last September, but I thought I would link to it for those of you who haven't seen it. It introduces their cashmere line by turning it into puppets! The puppets are done by Gary Card, and the mix of color and form is really incredible. I thought they were very inspiring!

Make sure you check out the rest of them here. Also, for those of you who are interested in creative branding and the marketing end of things, this is a really good article about how Uniqlo has evolved over time.

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